Monday, March 12, 2012

Stronger ties

Barclaycard strengthened its ties with Manchester United bylaunching a new branded credit card in South Africa.

Premiership-sponsor Barclaycard and South Africa's Standard Bankare offering fans of Sir Alex Ferguson's team the chance to useManchester United credit cards as part of a wider joint operation inthe country, where there are an estimated 3.4 million United fans.

Barclaycard, part of the Barclays banking group, bought globalrights to use the Manchester United brand on credit cards in April ofthis year and has already signed a deal with MBNA to launch a similarproduct in the United States.

No comments:

Post a Comment